Getting Started
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    1. Have you already purchased Purina® Pro Plan®?
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    Your dog's nutritional needs change with age. Growing puppies have different needs than adult dogs, and the same is true for dogs 7 and over. Use the slider below to indicate the age of your dog and learn about these subtle but important differences.

    Growing puppies require more calories, protein and fat than adult dogs. Their developing immune systems can also benefit from vitamins and minerals, including vitamin E and selenium, which are beneficial antioxidants. Besides delivering on all of those needs, Purina® Pro Plan® Puppy foods provide DHA, an omega fatty acid, to help nourish brain and vision development. And for proper bone growth, our puppy foods contain an optimal calcium-to-phosphorus ratio.

    Our adult dog foods help support good health and an ideal body condition throughout life. The general rule of thumb is to consider transitioning your dog to an adult food at your dog's 1st birthday. But that can shift to later for large or giant breeds.

    Dogs, regardless of size, should be fully transitioned to an adult or all life stage formula after the age of 2. Keep in mind – the formula that fits your dog best is based on your dog's traits and preferences, and these can change as they age. So be sure to come back to myPLAN for another expert recommendation when your puppy fully matures or as your dog approaches age 7.

    After the age of 7, owners should consider switching their dog to a senior formula as older dogs can benefit from a high protein-to-fat ratio to help maintain lean muscle mass and rich levels of antioxidants to support an aging immune system. Older dogs may also benefit from enhanced botanical oils, which provide an additional energy source for your dog's brain, helping your dog think more like your dog did when your dog was younger.

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    Choosing a food formulated for your dog's breed size will help ensure your dog is getting an optimal level of calories and nutrients every day. Our dog foods feature kibble that's sized appropriately to your dog to make it easier to chew. And our formulas contain a range of caloric density so they can provide the right amount of energy for your dog's size.

    • Toy
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    • Large
    • Giant
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    Dogs derive more of their energy from fats rather than carbohydrates, so a diet high in fat and protein will increase an active dog's metabolism and endurance. Leisurely dogs, however, may align best with a diet containing lower levels of protein and fat.

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    Did you know?

    Purina® Pro Plan® was the first dry dog food brand to use real meat as the #1 ingredient.

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    Our dog foods vary in the caloric density of their kibble. If your dog is too heavy, you might need to be mindful of a food's caloric density and ratio of different energy sources. Dogs who are too thin will require a different nutrient profile aimed at returning them to an ideal body condition. Unsure what your dog's body condition is? Learn how to measure it here.

    Too thin
    Too heavy
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    Does gobble up food right away or does your dog eat a little here, a little there throughout the day? The pace at which your dog eats can be quite revealing. At Purina® Pro Plan® we believe a properly formulated food should be as enticing and enjoyable to eat as it is nutritious. After all, what's the point of a healthy food if your dog won't eat it?

    Eagerly & instantly
    Casually over time
    Slowly & sparingly
    Did you know?

    Our nutrition is backed by over 400 on staff scientists – including Veterinarians, Nutritionists and Behaviorists

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    Our formulas are highly digestible which means fewer nutrients go to waste. When you have to pick up after your dog, you'll want to see that your dog's stools are firm and tightly formed. Soft or loose stools are a potential sign of digestive upset that could have been caused by a food or an underlying health issue. Stool that's very hard and dry can be a sign of dehydration or an obstruction. Work with your veterinarian to rule out medical causes.

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