Bright Mind Senior 7+


CHICKEN & RICE FORMULA is rated 4.7 out of 5 by 635.
  • y_2018, m_3, d_23, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_635
  • loc_en_CA, sid_38100-17083, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_tryproplan-ca
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 661.23ms
  • Puppy
  • Adult 1+
  • Senior 7+
  • Enhanced botanical oils shown to promote alertness and mental sharpness in dogs 7+ within 30 days
  • High-quality protein, including chicken as the first ingredient
  • EPA, an omega-3 fatty acid, and glucosamine help support joint health and mobility
  • Vitamin A and linoleic acid, an omega-6 fatty acid, for healthy skin and coat
High-Quality ingredients teaming up for impressive results
  • Brain Supporting Nutrition
    Brain Supporting Nutrition

    Around age 7, a dog’s mind begins to change. The formulas in our BRIGHT MIND™ platform support an aging dog’s needs and nourishes cognitive health.

    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

CHICKEN & RICE FORMULA is rated 4.7 out of 5 by 635.
Rated 5 out of 5 by from Pro Plan Bright Mind I bought this product a month ago. My son-in-law works for Purina and kept telling me it is a great dog food. I had Indy on a holistic dog food from another company and he was doing great on it But he stopped eating it. I thought I would give Pro Plan a try. I was very esepitcal that I would get the same results in skin and coat. I also look at how many dog doo doo I have to pick up out of the yard. Is there more waste then what he is getting in his system and what I am paying for. I am glad to say my son-in-law was right!!! Indy is doing really well on Pro Plan Bright Mind. He just turned 7 years old in June, 2015. He eats every last kibble too.
Date published: 2015-07-16
Rated 1 out of 5 by from Not for my dogs.... I just bought this as the end of last week and one of my dogs got sick a few times and would not eat for 2 days until I switched back to the regular large breed pro plan formula. I don't think my senior dog liked the flavor or the type of kibble. The orginal pro plan we buy seems more moist. My other two dogs will eat anything so they have ate this food but another dog started to get sick this morning. Unfortunately, I won't be able to give the rest of the 35lb bag to them and was a waste. I was hoping it would help my senior dog improve, from the description of the bright bind line of this food. [This review was collected as part of a promotion.]
Date published: 2015-12-30
Rated 5 out of 5 by from Beagle-approved! My daughter received a bag of this food and gave it to me for my 12 year-old rescue beagle mix, who is dealing with some age-related issues. He's a beagle so of course he loves the taste (it's food, after all), but after being on it for several weeks, I definitely did notice he seemed more alert and was spending less time sleeping in his crate during the day. He's more eager to go out in the yard and chase squirrels and seems to be developing some semblance of a waist again (although that's probably portion control ;) ) . . . Anyway, I'm very happy with this product and will likely keep him on it. [This review was collected as part of a promotion.]
Date published: 2016-11-30
Rated 5 out of 5 by from Very impressed with this food! Two of our three dogs our seniors. I've had one since he was ten weeks old, but the other we just adopted at the ripe old age of eleven. I've always fed my dogs the same brand of food, but wanted to make a change because my older guy seemed to be slowing down a bit, physically, as well as getting a bit grumpy. After a month and a half on Bright Mind, I really feel like we've seen a turn around in his personality. He seems back to his old cheerful self! Our rescue senior seems to really be thriving on it too. She came from a not great place, and she's putting back on some muscle and doing very well. [This review was collected as part of a promotion.]
Date published: 2015-08-14
Rated 5 out of 5 by from Skeptic turned Believer Jack is my 13 year old shy schnoodle rescue. He had become increasingly withdrawn spending more and more time in the bedroom. He didn't play with the other dogs, engage as often with his human family and Jack just generally seemed depressed. Losing 2 close companions to old age had an affect on Jack but 6 months later we were getting worried. So, we tried Bright Minds out after watching a commercial. Although Jack is not as social as he was in the past (some of that is due to age and the dingbat younger dogs we now have) he is so much more social and peppy. He is back to barking (sarcastic yay), he plays and he enjoys his walks again.
Date published: 2015-11-18
Rated 5 out of 5 by from Makes a Difference! My Golden Retriever, Zoey, is 9 years old. In the past few years, I started noticing that she was more withdrawan, slept more and spent less time with the family than when she was younger. I started feeding her Pro Plan Bright Mind about 4 months ago. At first I did not see a change in her, however in the last month she has definitely changed and I am seeing signs of her old personality! She follows me around the house, plays a lot more with our other dog and is much more social and active than she was before I started feeding her the food. I am a true believer in Pro Plan Bright Mind, I have seen a big difference in my dog in a short period of time.
Date published: 2015-09-02
Rated 5 out of 5 by from Thanks for giving me my dog back!! My dog was quickly turning twelve and I thought he was your "normal" aging dog. I began researching how to prolong his life and give him a better quality of life, as well. I made the decision to switch to Purina Pro Plan Bright Mind (which was huge, I'm not one to switch their food). I am so thankful I did, he plays more and seems to "think" of new things to get into. My husband and I laugh when he is in to mischief, because we were so used to him spending his time napping on the sofa. He seems to have more energy and engaged more easily, it is difficult to adequately express our appreciation for such a wonderful product! Our sincerest thanks, indeed!
Date published: 2016-02-15
Rated 5 out of 5 by from Lucy's Mind IS Getting Brighter! Our Lucy, an English Setter/ Brittany Cross who will be 13 in August, has been on Purina Pro Plan Bright Mind Chicken/Rice for almost two months and WOW!! She had her spleen removed at the end of last emergency surgery. We almost lost her. Lucy had definitely slowed down quite a bit. She is our "only child" and we adopted her from the Conway Humane Animal Shelter in NH when she was only 10 months old. Lucy came from a "kill shelter" in KY. Now, though her hearing isn't what it used to be, it seems like we have our "young" old dog back! Thank you Purina!! [This review was collected as part of a promotion.]
Date published: 2016-06-02
  • y_2018, m_3, d_23, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_635
  • loc_en_CA, sid_38100-17083, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_tryproplan-ca
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 396.68ms
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 435.87ms
  • bvseo-msg: HTTP status code of 404 was returned;

Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, poultry by-product meal (source of glucosamine), brewers rice, whole grain corn, whole grain wheat, corn gluten meal, corn germ meal, medium-chain triglyceride vegetable oil, barley, fish meal (source of glucosamine), dried egg product, fish oil, natural flavor, potassium chloride, mono and dicalcium phosphate, L-Arginine, salt, Vitamin E supplement, choline chloride, zinc sulfate, L-ascorbyl-2-polyphosphate (source of Vitamin C), ferrous sulfate, manganese sulfate, niacin, Vitamin A supplement, thiamine mononitrate, calcium pantothenate, copper sulfate, Vitamin B-12 supplement, riboflavin supplement, pyridoxine hydrochloride, garlic oil, folic acid, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, Vitamin D-3 supplement, biotin, sodium selenite. N-4463-C

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8

Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult 7+ Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

*Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles

Guaranteed Analysis

Crude Protein (Min) 29.0%
Crude Fat (Min) 14.0%
Crude Fibre (Max) 3.0%
Moisture (Max) 12.0%
Arginine (Min) 1.2%
Linoleic Acid (Min) 1.3%
Eicosapentaenoic Acid* (Min) 0.15%
Docosahexaenoic Acid* (Min) 0.15%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%
Selenium (Min) 0.30 mg/kg
Vitamin A (Min) 14,000 IU/kg
Vitamin E (Min) 500 IU/kg
Pyridoxine (Min) 3.0 mg/kg
Folic Acid (Min) 0.6 mg/kig
Ascorbic Acid* (Min) 90 mg/kg
Glucosamine* (Min) 500 ppm
Omega 3 Fatty Acids* (Min) 0.4%
Omega 6 Fatty Acids* (Min) 1.9%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Energy Metabolism 3759 kcal/kg 420 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
3 - 12 lbs (1.4 - 5.4 kg)
  • 3 - 12 lbs (1.4 - 5.4 kg)
  • 13 - 30 lbs (5.9 - 9.1 kg)
  • 21 - 35 lbs (9.5 - 15.9 kg)
  • 36 - 50 lbs (16.3 - 22.7 kg)
  • 51 - 75 lbs (23.1 - 34.0 kg)
  • 76 - 100 lbs (34.5 - 45.4 kg)
  • Over 100 lbs (Over 45.4 kg)
Feeding Amount*
1/3 – 1
Feeding Amount*
37 – 112
View Feeding Instructions


Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.


Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.

Related Products