Bright Mind Adult 1+


CHICKEN & RICE FORMULA is rated 4.7 out of 5 by 145.
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  • Puppy
  • Adult 1+
  • Senior 7+
  • High- quality protein, including chicken as the first ingredient
  • Includes a blend of brain supporting nutrients for cognitive health
  • Optimal levels of protein and fat help dogs maintain an ideal body condition
  • Rich in anti-oxidants to help promote a healthy immune system
  • Vitamin A and linoleic acid, an omega 6 fatty acid, for healthy skin and coat
High-Quality ingredients teaming up for impressive results
  • Brain Supporting Nutrition
    Brain Supporting Nutrition

    Around age 7, a dog’s mind begins to change. The formulas in our BRIGHT MIND™ platform support an aging dog’s needs and nourishes cognitive health.

    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

CHICKEN & RICE FORMULA is rated 4.7 out of 5 by 145.
Rated 5 out of 5 by from Amazing!! I bought ProPlan's Bright Mind Adult dog food two months ago and have now permanently switched my dogs over to it. I see a difference in how active and alert they have became. I figured it wouldn't really do what the commercials say as so much of advertising is fake. However, this is not! My dogs seem happier, younger, and more active. I feel like it's helped reduce my dogs' age and will hopefully help keep their minds young. As well as my dogs eat it up every time I set their bowls down so they obviously like the taste. I would highly recommend this brand especially for aging dogs. [This review was collected as part of a promotion.]
Date published: 2017-06-01
Rated 5 out of 5 by from Great Product I bought this for my two 13yo , and my 10yo, but all of my fur babies love it. The change in my older dogs is remarkable, they're more active, seem happier and more playful. Before I started feeding Bright Mind to my Shepard Mix, he seemed very down and depressed, he slept all the time and didn't want to listen when called to go outside. After a week of feeding Bright Mind, the change was great, he was like a different dog, now that I've been feeding him all the time he acts like a pup, he plays, wants to go out, and even "talks" to me in the morning, to get me up. I recommend this food to everyone, even though it's for older dogs, all of them benefit from it.
Date published: 2017-03-18
Rated 5 out of 5 by from As great as reported! We received some samples from this products thanks to the points we accumulate on a monthly basis. We have a Senior Dachshund whom we rescued from the streets starve to the point of death. Due to his medical issues he was in need of being feed no less than 6-8 times a day as he was never satisfied. Since we began feeding him this product we are down to 4 times per day without any adverse effects. We will continue to use this product and attempt to decrease his feedings to a normal of twice per day. Thanks, Pro Plan! [This review was collected as part of a promotion.]
Date published: 2016-12-10
Rated 4 out of 5 by from What a difference Jack, my 14 year old schnoodle and Mike my 10 year old beagle recently changed from regular chicken shredded blend to Bright Minds. I don't see a big difference in Mike but he was not showing the signs of aging that Jack is. Jack is more outgoing now. He used to go into the bedroom and hang out by himself on the bed. He still sleeps a lot but he is more apt to do it where he can be a part of the household. He also is back to carrying around and destroying toys. Nice to have Destructo back.
Date published: 2016-08-16
Rated 5 out of 5 by from It's a Miracle! My 13 year old Lab had been mentally slipping away from us for over a year. She wandered around in her own private world. Two weeks into her first bag of this food, we started to see a change. Thirty days in she is a different dog. She is back to being engaged with us and very present in our daily lives. Dazzle has been our dog her entire life, and we love her immensely. I don't know how much longer we'll have her, but thanks to this food she is present with us in body and mind!
Date published: 2016-08-22
Rated 5 out of 5 by from our cats loved the chicken and rice formula we purchased three bag for a litter of young adults that were feral.. and appeared to be ill. we started feeding them while in the process of trapping them prior to our long winter months that are coming up on us quickly. The cats loved the food and we were able to capture them.. get them into the vets office for exam and spay/neuters and are now in a cat foster home learning become a member of a family. Their appearance has improved 100% and they are doing great now.
Date published: 2016-08-18
Rated 5 out of 5 by from Rebirth of Brady We started our 12 year old yellow lab on this great Bright Mind Product. We were really worried about him because all of a sudden last November he was on a rapid decline. Could barely walk, was whining all the time, couldn't make it up 2 short steps on and off the porch. He couldn't get up off the tile floor on the kitchen without help. After watching the Pro Plan Commercial of the elderly dog whose owner said he didn't want to play or be in any activity of play then he tried Bright mind. So I decided to try it for Brady and we tried it and it has been like a miracle!! He is now eating his food again, jumping off the deck, barking again when cars come up the driveway way and come to the door. He is also able to get up off the tile floor again by himself. We have our old Brady back and we have bright minds pro plan for senior dogs to thank!! Thank you so much!!
Date published: 2017-06-17
Rated 5 out of 5 by from Wow!! I have my Dog back!!! My 15 year old Corgi was getting confused, sleeping a lot (well at 15 yrs quite normal) and withdrawing from the family activities. Started feeding Bright Minds and after a month it's like she is a new dog. Back to following me around the house, playing a little with the younger dogs, more is awesome having my girl back!! Thank you Bright Minds!!! [This review was collected as part of a promotion.]
Date published: 2016-12-18
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, whole grain wheat, poultry by-product meal (source of glucosamine), brewers rice, corn gluten meal, barley, animal fat preserved with mixed-tocopherols, oat meal, dried beet pulp, dried egg product, animal digest, fish oil, fish meal (source of glucosamine), L-Arginine, calcium carbonate, salt, mono and dicalcium phosphate, potassium chloride, Vitamin E supplement, choline chloride, L-ascorbyl-2-polyphosphate (source of Vitamin C), zinc sulphate, ferrous sulphate, manganese sulphate, niacin, thiamine mononitrate, Vitamin A supplement, calcium pantothenate, copper sulphate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, garlic oil, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite. A-4397-C

Nestle Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8

Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Bright Mind Adult Chicken & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min) 26.0%
Crude Fat (Min) 16.0%
Crude Fiber (Max) 3.0%
Moisture (Max) 12.0%
Arginine (Min) 1.2%
Linoleic Acid (Min) 1.5%
Calcium (Ca) (Min) 1.1%
Phosphorus (P) (Min) 0.8%
Selenium (Se) (Min) 0.30 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 400 IU/kg 500 IU/kg
Pyridoxine (Min) 3.0 mg/kg
Folic Acid (Min) 0.6 mg/kg
Ascorbic Acid* (Min) 90 mg/kg
Docosahexaenoic Acid* (DHA) (Min) 0.15%
Eicosapentaenoic Acid* (EPA) (Min) 0.15%
Glucosamine* (Min) 400 ppm
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Energy Metabolism 3886 kcal/kg 434 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
3 – 12 lbs (1.4 - 5.4 kg)
  • 3 – 12 lbs (1.4 - 5.4 kg)
  • 13 – 20 lbs (5.9 - 9.1 kg)
  • 21 - 35 lbs (9.5 - 15.9 kg)
  • 36 – 50lbs (16.3 - 22.7 kg)
  • 51 - 75lbs (23.1 - 34.1 kg)
  • 76 – 100lbs (34.5 - 45.4 kg)
  • Over 100lbs (Over 45.4 kg)
Feeding Amount*
1/3 – 1
Feeding Amount*
37 - 112
View Feeding Instructions
<p>RECOMMENDED DAILY FEEDING AMOUNTS</p> <p>Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan<br /> We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.</p> <p>MAKING THE SWITCH TO PRO PLAN</p> <p>Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 to 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. </p> <p>Provide adequate fresh water in a clean container daily.</p> <p>For your pet’s health, see your veterinarian regularly.</p>

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