Focus Puppy


CHICKEN & RICE FORMULA is rated 4.8 out of 5 by 211.
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  • Puppy
  • Adult 1+
  • Senior 7+
  • High-quality protein, including chicken as the first ingredient
  • DHA from omega-rich fish oil helps nourish brain and vision development
  • Rich in antioxidants to help support a puppy’s developing immune system
  • Calcium, phosphorus and other minerals help build strong teeth and bones
  • Vitamin A and linoleic acid, an omega-6 fatty acid, promote healthy skin and coat
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs

    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size, lifestyle or other unique needs.

    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

CHICKEN & RICE FORMULA is rated 4.8 out of 5 by 211.
Rated 5 out of 5 by from Great Dog Food, Great Service and Outstanding Reps After months of feeding my dogs/puppies Purina ProPlan, one of my dogs became ill. I initially thought it was the Dog Food but after speaking with Purina they assured me it wasn't. I took my dog to the vet and turned out Purina was correct! She was suffering from acute calcium deficiently. She was treated for a few days and release. Purina reps provided excellent advice, showed genuine concern as they always have and were correct with their initial advice that it could not be the dog food. Purina has proven themselves and stand head and shoulders above the rest. I would never switch from these Dog Food Pros!!! [This review was collected as part of a promotion.]
Date published: 2015-12-02
Rated 5 out of 5 by from ProPlan Puppy My dog is a standard poodle as well as a gulper. We use a bowl (circular) so he cannot gulp this all down at one time. He has enormous energy; and he is 14 months old. I chose to stay with the puppy food and feed him 1 time per day. He just loves it. His digestive system cannot tolerate "grain free". Our vet gives him a probiotic to help with this. The two older dogs eat the Pro Plan adult = weight management. Unfortunately he additionally feeds the little ones from the table (bad, bad, bad). The kitties eat Purine One sensitive systems. They do very well on this dry food.
Date published: 2017-04-18
Rated 5 out of 5 by from tradition passed down I just wanted to take a moment and write to you today to tell you who much our family and our puppy love your Chicken and Rice Savor Puppy food. My parents have fed our family friends Pro Plan as long as I can remember. We recently got a puppy (day after Christmas) and we started her right away with the family tradition of using Pro Plan Chicken and Rice. She begs for us to feed her everyday and we enjoy all the different treats that Purina makes as well. Thank you for helping us raise the healthiest and happiest puppy we can. Our little chocolate lab and I would like to thank your family for allowing us to enjoy so many memories together with the help of your dog food in keeping our little “baby” healthy.
Date published: 2015-03-02
Rated 5 out of 5 by from Seitched foods and am telling my clients! I've fed nothing but science diet for years, and I tell my clients that's science diet is the way to go. The. I put my pup on proplan after a SD gave him diarrhea. I love it. I love it so much my adult dogs went on proplan, my hunting dogs went on sport, and my cat went on the cat proplan. I'm also telling all my clients who come in for exams, vaccines and new puppy: kitten visits that I recommend this food. Keep it up! You've made a new believer out of me!
Date published: 2014-11-24
Rated 5 out of 5 by from Great food for puppies-including mine! I first received this bag from the rescue league where we adopted our new pup and this food is what "Nash" grew up on. He ran to his bowl and gobbled it up from the first day at our house! The formula is perfect- all meat and easy to digest. He looks forward to his meals each day and I like that the pieces are small enough for him to chew. I will continue to feed him this food as he progresses in his life stages. They were good enough to send me a free bag of food too! Keep up the good work Purina!! [This review was collected as part of a promotion.]
Date published: 2016-01-11
Rated 5 out of 5 by from Awesome food Our rescue recently took in a tiny puppy that was burned over 90% of his body. He was terrified and just not interested in food. The shelter had him on adult food to try to get something in him and I picked up a bag of Pro Plan Focus puppy chicken and rice. He sniffed and showed some interest. Then I started to hand feed him and he fell in love. He just needed some patience and reassurance food was good. Now he runs to his bowl for his feeding. His hair is growing in nicely, even in spots we didn't think he would have hair. He is playful and romping and gaining weight like he should. We are moving him to a foster home and providing this food to his foster to keep him going. THANK YOU for the great product and helping our burn survivor.
Date published: 2017-05-06
Rated 1 out of 5 by from Too high protein level for large breed I have bred Great Danes for 28 years and learned over the years that high protein level in puppy foods are the leading cause of hip issues. Large breed puppies shouldn't have anything more than 24% protein and I wished puppy food companies started providing the proper protein levels. I have witnessed too many Great Dane puppies being euthanized because of severe Hip issues. The high protein level causes large breed puppies to grow too rapidly which causes hip issues. I think if this product was a lower protein level, it would be perfect.
Date published: 2016-08-09
Rated 5 out of 5 by from Firm Poops We rescued a Newfie/Great Pyrenees mix puppy that was only fed once every other day. We are a beagle rescue so I had regular puppy and started feeding him that until we could get some large breed puppy. He is up to 6 cups of food a day and has always had solid poops and has gained 7 lbs in 10 days. Thank you for creating formulas that are sensitive for the changing diet of our rescue dogs that sometimes come in with compromised systems. We are changing him over to Pro Plan Focus Large Breed puppy now and he is doing great!
Date published: 2017-06-19
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, brewers rice, poultry by-product meal, corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols, whole grain corn, corn germ meal, brewers dried yeast, fish meal, animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, niacin, manganese sulfate, L-Lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.   W-4458-C

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

 Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Puppy Chicken & Rice Formula provides complete and balanced nutrition for all life stages of dogs.

Guaranteed Analysis

Crude Protein (Min) 28.0%
Crude Fat (Min) 18.0%
Crude Fibre (Max) 3.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1.1%
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 100 IU/kg
Docosahexaenoic Acid* (Min) 0.05%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolizable Energy (ME)
 4191 kcal/kg 1901 kcal/lb 468 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
3 - 12 lbs (1.4 - 5.4 kg)
  • 3 - 12 lbs (1.4 - 5.4 kg)
  • 13 - 20 lbs (5.9 - 9.1 kg)
  • 21 - 50 lbs (9.5 - 22.7 kg)
  • 51 - 75 lbs (23.1 - 34.0 kg)
  • 76 - 100 (34.5 - 45.4 kg)
  • Over 100 lbs (Over 45.4 kg)
Feeding Amount*
1/2 – 2/3
Feeding Amount*
56 – 75
View Feeding Instructions
<p>RECOMMENDED DAILY FEEDING AMOUNTS* *Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan. Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. FEEDING FOR REPRODUCTION Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation. MAKING THE SWITCH TO PRO PLAN Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.</p>

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