Focus Puppy

CHICKEN & RICE FORMULA

CHICKEN & RICE FORMULA is rated 3.8 out of 5 by 4.
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  • REVIEWS, PRODUCT
  • Puppy
  • Adult 1+
  • Senior 7+
  • High-quality protein, including chicken as the first ingredient
  • DHA from omega-rich fish oil helps nourish brain and vision development
  • Rich in antioxidants to help support a puppy’s developing immune system
  • Calcium, phosphorus and other minerals help build strong teeth and bones
  • Vitamin A and linoleic acid, an omega-6 fatty acid, promote healthy skin and coat
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs

    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size, lifestyle or other unique needs.

  • Protein TASTE + TEXTURE + NUTRIENTS
    Protein
    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

CHICKEN & RICE FORMULA is rated 3.8 out of 5 by 4.
Rated 5 out of 5 by from Thumbs Up! I feed my 3 cats food from the Purina Pro Plan cats line and because of that, when I got a puppy I figured I would try this for him. He loves it! Happy animals usually equals happy owners! I will continue to feed my animals Pro Plan for the foreseeable future!
Date published: 2017-12-08
Rated 5 out of 5 by from Purina Focus for Optimal Puppy Growth My puppy has been eating this Chicken and Rice Purina Focus Food since weaning at about 5 weeks of age. His weight is excellent, his muscle tone is awesome and his coat shiny and healthy. Stools are great and he just gobbles it up.
Date published: 2017-09-19
Rated 4 out of 5 by from Dog gobbles up whole bowl My dog is a bit picky when it comes to food. If he doesn't like it he will not eat it! I bought this food and he just gobbled it right up. Must be tasty.
Date published: 2017-12-27
Rated 1 out of 5 by from Callie will not be eating this. I will not be feeding this food to my puppy. After reading the ingredients in the food, there are way way too many by products listed.
Date published: 2017-11-09
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.

Ingredients

Chicken, brewers rice, poultry by-product meal, corn gluten meal, whole grain wheat, animal fat preserved with mixed-tocopherols, whole grain corn, corn germ meal, brewers dried yeast, fish meal, animal digest, dried egg product, fish oil, salt, potassium chloride, calcium carbonate, calcium phosphate, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, niacin, manganese sulfate, L-Lysine monohydrochloride, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, copper sulfate, riboflavin supplement, garlic oil, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.   W-4458-C

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

 Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Puppy Chicken & Rice Formula provides complete and balanced nutrition for all life stages of dogs.

Guaranteed Analysis

Crude Protein (Min) 28.0%
Crude Fat (Min) 18.0%
Crude Fibre (Max) 3.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1.1%
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 100 IU/kg
Docosahexaenoic Acid* (Min) 0.05%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolizable Energy (ME)
 4191 kcal/kg 1901 kcal/lb 468 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
Weight
3 - 12 lbs (1.4 - 5.4 kg)
  • 3 - 12 lbs (1.4 - 5.4 kg)
  • 13 - 20 lbs (5.9 - 9.1 kg)
  • 21 - 50 lbs (9.5 - 22.7 kg)
  • 51 - 75 lbs (23.1 - 34.0 kg)
  • 76 - 100 (34.5 - 45.4 kg)
  • Over 100 lbs (Over 45.4 kg)
Feeding Amount*
1/2 – 2/3
Cup
Feeding Amount*
56 – 75
Grams
View Feeding Instructions
<p>RECOMMENDED DAILY FEEDING AMOUNTS* *Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan. Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. FEEDING FOR REPRODUCTION Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation. MAKING THE SWITCH TO PRO PLAN Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.</p>

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