Focus Puppy


LARGE BREED CHICKEN & RICE FORMULA is rated 4.8 out of 5 by 160.
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  • Puppy
  • Adult 1+
  • Senior 7+
  • High-quality protein, including chicken as the first ingredient
  • Natural sources of glucosamine help support developing joints and cartilage
  • DHA from omega-rich fish oil helps nourish brain and vision development
  • Rich in antioxidants to help support a puppy’s developing immune system
  • Calcium, phosphorus and other minerals help build strong teeth and bones
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs

    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size, lifestyle or other unique needs.

    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

LARGE BREED CHICKEN & RICE FORMULA is rated 4.8 out of 5 by 160.
Rated 5 out of 5 by from Godsend! Our lab puppy, Bella, had picked up an intestinal bug in September and was on 2 antibiotics. The medications resolved that issues but her system never fully recovered; she still had soft stool most of the time. We started her, on our own, on the FortiFlora probiotic and that helped but our Vet also switched her, cold turkey, to the Purina Pro Plan EN (for gastro). As soon as her stool became "normal" again, we took that opportunity to switch her from Eukanuba to Purina Pro Plan Focus. Not only does she love it and wants more all the time, even as treats, but her sensitive system cannot be any better. We will never feed her anything but Purina Pro Plan from this point forward!
Date published: 2015-12-01
Rated 5 out of 5 by from MY BEAUTIFUL COCOA LUNA LOVES PRO PLAN FOR PUPPIES I slowly switch Cocoa Luna from the food that the breeder was giving her to Pro Plan Puppy. From the very beginning she ate every little bit faster than a "speeding bullet". Now she eating only Pro Plan and she loves it. She is gaining weight, has lots of energy and her coat is soft and shinny. Cocoa Luna is a " Fifth Generation" Chocolate Lab in the family. Her Great-Great Grandfather was my first chocolate lab and he had a lot of skin problems. My Veterinarian at that time suggested that I switch him to Pro Plan. His skin problems disappeared and he ate nothing but Pro Plan after that.... Thank you Pro Plan for providing my dogs through the years with such a great product. America
Date published: 2015-05-08
Rated 5 out of 5 by from american pitbull puppy I adopted my pup at 9 weeks. My vet feeds her dogs pro plan so it is what she recommended me to do for my Ryder. He is kind of picky until I make him his bowl of pro plan. He is extremely healthy and has great listening skills. He is now a quick learner it seems like. Every vet visit every 4 weeks he is told how healthy how shiny his fur is and how healthy his teeth are. And for you pit bulls owners I feed him one raw egg on every Saturday mixed with his focus puppy large breed chow. Definitely recommend to all large breed owners and breeders.
Date published: 2015-03-29
Rated 5 out of 5 by from Wouldnt feed my dogs anything else! I feed the large breed puppy food to all my dogs as soon as i bring them home and then move them to the adult formula once they've matured. They are toned, shiny coats and healthy teeth. They are at an ideal body weight and look amazing. My poodles coats are bright and and my Weimaraners silver coats shine! My dogs love the taste. I will not feed my pets anything else. I Will only feed my puppies the large breed formula and recommend the new owners continue to use this brand. I wish it was a bit lower in price or they sold 50 lb bags.
Date published: 2015-12-26
Rated 5 out of 5 by from Great food for both of my dogs I have 2 dogs, one is a 2.5 year old sweet little female pitbull named Bobbie Jo and the second is a 4 month old male lab mix named Cap. I've have both since they were young puppies and decided to feed them both Purina Pro Plan Large Breed Puppy on advice from my vet. Both dogs have loved the food and have always maintained a healthy weight, have beautiful healthy coats and are always full of energy (sometimes almost too much so lol) which our vet attributes to their diets. I wouldn't say it's the cheapest food you can buy but if you're like me and you're primary concern is the health and well-being of your 4-legged family members, I'd strongly recommend starting them on a Pro Plan Puppy diet and transitioning to the Pro Plan Adult food as they get older.
Date published: 2017-03-28
Rated 5 out of 5 by from A must for Large Breed Pups!!! I can't stress enough the difference in my 2 goldens (one who had this product, the other who didn't). The less calcium large breed food was not available 20 years ago. My golden was on regular puppy food ( for a year ~ which now most vets recommend stopping after 4 or 5 months) His legs were longer and he ended up OD issues and knee surgeries. My current golden used this Focus Large Breed Puppy kibble and maintained perfect proportion for golden. I can't stress it enough to my large breed puppy buying friends.
Date published: 2017-04-25
Rated 5 out of 5 by from Healthy beautiful pups As a breeder we feed our lab pups Focus large breed puppy chicken & rice formula. I Keeping in touch with owners, and seeing pups after three years of breeding I find them them to be adults that are now strong, healthy, muscular and full of energy. I always suggest Purina to the buyer and provide them with some to take home. May be a bit more expensive than some other brands but worth the price when you consider the growth & health of the puppy during the important first year and beyond.
Date published: 2017-08-09
Rated 4 out of 5 by from Great product I heard from several people how great Purina products and proplan is. I was told that the product is very good and that the nutrients are better absorbed by the dogs. So I search Purina and followed the pro plan to get the right good for our two puppies. The puppies like the food and seem to be doing well on it. No complaints. Only four stars because it is expensive and the dogs seem to be going to the bathroom as much as they did on other food that was much less expensive.
Date published: 2017-11-16
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Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Chicken, brewers rice, corn gluten meal, whole grain corn, poultry by-product meal (natural source of glucosamine), whole grain wheat, animal fat preserved with mixed-tocopherols, pea fiber, fish meal (natural source of glucosamine), dried egg product, animal digest, fish oil, calcium phosphate, salt, potassium chloride, calcium carbonate, potassium citrate, L-Lysine monohydrochloride, choline chloride, zinc sulfate, Vitamin E supplement, ferrous sulfate, manganese sulfate, niacin, Vitamin A supplement, copper sulfate, garlic oil, calcium pantothenate, pyridoxine hydrochloride, Vitamin B-12 supplement, thiamine mononitrate, riboflavin supplement, calcium iodate, Vitamin D-3 supplement, menadione sodium bisulfite complex (source of Vitamin K activity), folic acid, biotin, sodium selenite.   L-4457-C

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8

Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Puppy Large Breed Chicken & Rice Formula provides complete and balanced nutrition for growth of puppies and maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min) 28.0%
Crude Fat (Min) 13.0%
Crude Fibre (Max) 6.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1.1%
Phosphorus (P) (Min) 0.8%
Selenium (Min) 0.3 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 100 IU/kg
Docosahexaenoic Acid* (Min) 0.05%
Glucosamine* (Min) 500 ppm
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Metabolizable Energy (ME)
 3922 kcal/kg 1779 kcal/lb
 417 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
up to 50 lbs (22.7 kg)
  • up to 50 lbs (22.7 kg)
  • up to 75 lbs (34.0 kg)
  • up to 100 lbs (45.5 kg)
  • up to 130 lbs (58.9 kg)
Feeding Amount*
2/3 - 1 1/4
Feeding Amount*
72 - 133
View Feeding Instructions
<p>RECOMMENDED DAILY FEEDING AMOUNTS Using a standard 8 oz/250 ml measuring cup which contains approximately 106 g of Pro Plan. Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition. Nestlé Purina Research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight, a reduction of your puppy’s daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program. RECOMMENDED FOR GROWTH This product is for growth of large breed puppies and maintenance of adult dogs - not for reproducing or lactating females. If you have a pregnant or nursing female, we recommend Pro Plan Focus Chicken & Rice Formula or Pro Plan Focus Lamb & Rice Formula puppy foods. MAKING THE SWITCH TO PRO PLAN Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets. Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.</p>