Focus Adult 1+

Adult Sensitive Skin & Stomach Formula Dog Food Salmon & Rice Formula

Adult Sensitive Skin & Stomach Formula Dog Food Salmon & Rice Formula is rated 3.2 out of 5 by 35.
  • y_2017, m_11, d_18, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_35
  • loc_en_CA, sid_38100-17542, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_tryproplan-ca
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getAggregateRating, 533.19ms
  • Puppy
  • Adult 1+
  • Senior 7+
  • Nutrient-rich salmon is the first ingredient and a primary source of protein
  • Rice and oat meal are easily digestible and gentle on the digestive system
  • Antioxidants help support immune system health
  • Omega-6 fatty acids and zinc to nourish skin and promote a healthy coat
  • Omega-3 fatty acids support healthy joints and mobility
  • No corn, wheat or soy. No artificial colors or flavors. No poultry by-product meal
High-Quality ingredients teaming up for impressive results
  • Nutrition for Unique Needs
    Nutrition for Unique Needs

    Our FOCUS platform features foods tailored to your dog’s needs by life stage, breed size, lifestyle or other unique needs.

    Protein is a key source of energy, and is important for growth and development in dogs. That’s why all of our formulas are high in protein from high-quality sources.
  • Omega-6 Fatty Acids
    Omega-6 Fatty Acids
    All of our dry formulas contain omega 6 fatty acids to help promote healthy skin and coat.

See what other people are saying about pro plan

Adult Sensitive Skin & Stomach Formula Dog Food Salmon & Rice Formula is rated 3.2 out of 5 by 35.
Rated 3 out of 5 by from Frustraited about price increase I love this food, I switched my dog to this and not only noticed that she looks healthier but gets excited to eat when before sometimes she would refuse food. I even switched my parents dogs onto this too, and all of them have shown improvement. My problem is not with the food, its with the cost. I was shocked when I went to the store and not only saw that the price increased, but that the size of the bags is also smaller. As someone with 4 large breed dogs this is extremely frustrating. Not only am I paying more, but I am getting less. I'm very disappointing by this and it honestly makes me want to switch foods, which is something I was not wanting to do.
Date published: 2016-08-02
Rated 5 out of 5 by from Great Product I switched both my male and female Great Danes to Purina Pro Plan Focus Sensitive Skin and Stomach for various reason - the price was one as the main reasons at the time I switched. My female is very picky and I have no problems with her eating since switching. My male is on it cause of stomach surgery (he will eat anything). My only complaint is the decrease in the size of the bag recently to 30 lbs with no decrease in price. I am spending $98.00 for 2 bags about every 5 weeks. I have no plans to find another brand but would appreciate some help with the price.
Date published: 2016-08-20
Rated 4 out of 5 by from Unhappy With Changes I bought a new bag of Sensitive Skin and Stomach and got a 30 lb bag for the same price I paid for a 33 lb bag last time. At over $1 a pound that's quite an increase. Additionally, the new bags are awful. They don't stand up well, and the easy open strip is gone. All in all I'm feeling rather unhappy with these changes!! I'm going to mark yes for recommend to a friend because I like the food, however, I am going to tell them about the changes you made when I do it. [This review was collected as part of a promotion.]
Date published: 2016-07-27
Rated 5 out of 5 by from excellent product Love this food... gives me the performance and coats that I like... my problem is this... you've cut the amount in the bags several times making it imperative that I buy more bags at a time as I feed multiple dogs (Dobermans)... I would rather you increase the price than cut the amount in the bag... your prices already are high enough to support a hefty profit for you... but do you need to make it more expensive for us through more travel time and storage space needed?... please consider this
Date published: 2016-07-07
Rated 5 out of 5 by from A Life Saving Product! We rescued our German Shepherd, Bella, being her fifth family. We quickly learned that she had both sensitive skin and stomach. Her skin would break out in such a rash that she would have to be on prednisone and antibiotics often. After trying several very expensive dog foods, we came across the ProPlan Sensitive Skin and Stomach, it has been a miracle. Bella, is living a normal dog life and we are blessed to have her. I would highly recommend this product!
Date published: 2016-08-20
Rated 5 out of 5 by from Made A Huge Difference Our dogs were coughing a lot, chewing their paws, and had problems with loose stools. We looked at some vet sponsored foods but they were too expensive to do daily. The store recommended Focus Sensitive Skin & Stomach (Salmon & Rice), and each month they improved. After 12 months, the stool is normal, their coats shine, and the allergy symptoms are almost completely gone. It is amazing. We are so happy to have found such an easy solution.
Date published: 2016-06-09
Rated 5 out of 5 by from Need answers. I love the product itself I've been buying this product since it came out veterinary exclusive. My main concern is that I have two very big dogs that go through this food like it's going out of style and it's not a cheep diet and I'm very aware of this but my question is.. Why when I first started buying this product it came in the largest quantity of 34pounds then went down too 33 pound bags now I've been too 5 petsmart locations and they say they only carry 30 pound bags now when the 30 pound bags are the exact price they were when I was buying the 34pound bag. So I'm losing out on money as well as 4 pounds of dog food as well as having to buy even more now because they run out quicker. All in all makes this a very hard issue for myself to handle concidering the open hours are while I'm at work. Please let me know if you have any suggestions. Thank you!
Date published: 2016-06-20
Rated 2 out of 5 by from smaller bags and smaller kibble.. Not cool!! I have to say I'm disappointed that not only did you reduce the 33lb bag to 30lbs allowing retailers to charge the same price as the 33lb bags, you made the kibble smaller. Now I also have more crumbled dog food "dust" in the bag. My guess is the more the bag is handled during shipping to retailer then to consumer, the smaller kibble breaks down to crumbs. Not Cool! [This review was collected as part of a promotion.]
Date published: 2016-07-21
  • y_2017, m_11, d_18, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_35
  • loc_en_CA, sid_38100-17542, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_tryproplan-ca
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 346.59ms

I am interested in the pro plan sensitive stomach and skin just wondering if you send out samples don't want to buy a bag if my dog is not going to like it

Asked by: Rich
  • y_2017, m_11, d_18, h_21CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasquestions, tq_1
  • loc_en_CA, sid_38100-17542, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_tryproplan-ca
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 363.04ms

Ingredients and Guaranteed Analysis

While these quality ingredients are listed individually, what's truly important is how they work together for the good of your pet.


Salmon, barley, ground rice, canola meal, oatmeal, fish meal (source of glucosamine), animal fat preserved with mixed-tocopherols, brewers dried yeast, salmon meal (source of glucosamine), natural flavor, sunflower oil, chicory root inulin, salt, fish oil, Vitamin E supplement, niacin (Vitamin B-3), Vitamin A supplement, calcium pantothenate (Vitamin B-5), pyridoxine hydrochloride (Vitamin B-6), folic acid (Vitamin B-9), Vitamin B-12 supplement, thiamine mononitrate (Vitamin B-1), Vitamin D-3 supplement, riboflavin supplement (Vitamin B-2), menadione sodium bisulfite complex (Vitamin K), biotin (Vitamin B-7), potassium chloride, zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite, L-ascorbyl-2-polyphosphate (Vitamin C), and choline chloride. K-4449

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8
Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Pro Plan Focus Adult Sensitive Skin & Stomach Salmon & Rice Formula provides complete and balanced nutrition for maintenance of adult dogs.

Guaranteed Analysis

Crude Protein (Min) 26.0%
Crude Fat (Min) 16.0%
Crude Fibre (Max) 4.0%
Moisture (Max) 12.0%
Linoleic Acid (Min) 1.5%
Calcium (Ca) (Min) 1.0%
Phosphorus (P) (Min) 0.8%
Selenium (Se) (Min) 3.0 mg/kg
Vitamin A (Min) 15,000 IU/kg
Vitamin E (Min) 460 IU/kg
Ascorbic Acid* (Min) 70 mg/kg
Glucosamine* (Min) 350 ppm
Omega-3 Fatty Acids* (Min) 0.8%
Omega-6 Fatty Acids* (Min) 1.6%
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content (Calculated)

Energy Metabolism 3725 kcal/kg 429 kcal/cup

Feeding Your Dog

Every dog is different, but these guidelines can help keep your dog in ideal body condition.
3 - 12 lbs (1.4 - 5.4 kg)
  • 3 - 12 lbs (1.4 - 5.4 kg)
  • 13 - 20 lbs (5.9 - 9.1 kg)
  • 21 - 35 lbs (9.5 kg - 15.9 kg)
  • 36 - 50 lbs (16.3 - 22.7 kg)
  • 51 - 75 lbs (23.1 - 34.1 kg)
  • 76 - 100 lbs (34.5 - 45.4 kg)
  • Over 100 lbs (Over 45.4 kg)
Feeding Amount*
1/3 – 1
Feeding Amount*
38 - 115
View Feeding Instructions

Using a standard 8 oz/250 ml measuring cup which contains approximately 112 g of Pro Plan.

We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. But a good place to start is with these guidelines for an average, active, adult dog fed once daily.

Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Provide adequate fresh water in a clean container daily.

For your pet's health, see your veterinarian regularly.

Related Products