• Purina Pro Plan
  • myPLAN

Every pet is different

Find the right food for your unique pet with myPLAN

Here's what you'll get when you create a plan:

  • A personalized food recommendation for your pet
  • Advice on how to transition your pet to Purina® Pro Plan®
  • Tips and articles chosen with your pet in mind
  • A $5 off coupon for a bag of Purina® Pro Plan®*

Get Your Personalized Recommendation
From Our Team of Experts

  • Your Answers Get Us Started
    You tell us all about the qualities that make your pet unique
  • Our Algorithm Goes to Work
    We use your answers to understand what your pet needs and how best to provide it
  • We Create a Plan For Your Pet
    Using everything we've learned, we find the best Purina® Pro Plan® for your pet and help you get started
What Your Plan Looks Like
The Right Food Is Just The Beginning
My Plan
Your Expert Recommendation

Get our personalized recommendation to find a Purina Pro Plan® formula that’s right for your pet

Why Your Plan is Right For You

See the benefits your recommended product has for your pet and why it's the right choice

A Coupon For $5 Off a Bag*

When you complete your plan, we’ll get you started with a $5 off coupon for a bag of Purina® Pro Plan®

Tips and Suggestions For Switching

Get advice on how to transition to a new food and how much to feed your pet